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Amara’s law

Wednesday, 4 October, 2017

“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”

Those 21 words could easily fit into a tweet and allow room for attribution to Roy Amara, a futurist and co-founder of the Institute For The Future in Palo Alto, California. It’s been said that Amara’s Law should make the optimist somewhat pessimistic and the pessimist somewhat optimistic, for a while, before each reverts to their norm.


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