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Blog to write, tweet to fight

Sunday, 25 March, 2018

That, by the way, is the follow up to the “blog to reflect, tweet to connect” meme of recent years. Background: Dan Cohen is a history professor at Northeastern University in Boston known for his focus on what some people call the “digital humanities.” He’s also a blogger and in a recent post titled “Back to the Blog” he wrote about the pleasure of traditional blogging compared to the thrill of posting on social media. In essence, it’s about leaving the Facebook & Twitter noise behind and taking ownership of one’s own intellectual property, but there’s more. Snippet:

“I met many people through Twitter who became and remain important collaborators and friends. But the salad days of ‘blog to reflect, tweet to connect’ are gone. Long gone. Over the last year, especially, it has seemed much more like ‘blog to write, tweet to fight.’ Moreover, the way that our writing and personal data has been used by social media companies has become more obviously problematic — not that it wasn’t problematic to begin with.

Which is why it’s once again a good time to blog, especially on one’s own domain.”

Still, it’s a labour of love because the advertising that once supported bloggers has been hoovered up by the web giants, and then there’s the enormous advantage of numbers the platforms possess. Cohen: “Human beings are social animals and centralized social media like Twitter and Facebook provide a powerful sense of ambient humanity — the feeling that ‘others are here’ — that is often missing when one writes on one’s own site. Facebook has a whole team of Ph.D.s in social psychology finding ways to increase that feeling of ambient humanity and thus increase your usage of their service.”

Talking about animals and the loneliness of the long-distance blogger (classical reference), George R.R. Martin summed it up, grimly, in A Game of Thrones: “When the snows fall and the white winds blow, the lone wolf dies but the pack survives.”


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