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Irresistible: The Rise of Addictive Technology

Thursday, 5 April, 2018

The full title of Adam Alter’s book is even longer: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. Money quote:

“Facebook has an endless feed; Netflix automatically moves on to the next episode in a series; Tinder encourages users to keep swiping in search of a better option. Users benefit from these apps and websites, but also struggle to use them in moderation. According to Tristan Harris, a ‘design ethicist,’ the problem isn’t that people lack willpower; it’s that ‘there are a thousand people on the other side of the screen whose job it is to break down the self-regulation you have.'”

Our age of behavioural addiction is still in its infancy, but we can no longer ignore the writing on the screen. Everything from family and friendship to rest and play is being crowded out by smartphones, e-mails, social networking and on-demand viewing. Understanding the nature of addiction is a necessary first step in defending our well-being, but it will be hard to beat our new habits when thousand of dopamine pushers “on the other side of the screen” are being paid huge sums to hook us.

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked


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