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The decline and fall of grammar and style at Inc.

Tuesday, 24 April, 2018

“One of the most common conversations among business travelers have among each other is to discuss how to pack optimally for your next trip. As someone with more than two million miles of experience under by belt, I have developed several tricks and hacks to pack light…”

Wut? You might be inclined to think such a rubbish sentence was created by some badly programmed AI, but it wasn’t. In fact, it’s the opening of an article published by Inc. that’s so riddled with grammatical and stylistic errors that it’s comically unreadable. “How Many Pairs of Underwear Should You Pack On Your Business Trip? 2 Million Miler Packing Secrets” is the title of this gem and it was “written” by one Jim Schleckser, who styles himself “CEO, Inc. CEO Project”.

Inc.

History: Inc. was founded in Boston in 1979 by Bernie Goldhirsh, an MIT-trained engineer who had worked at Polaroid before founding Sail magazine, which he sold for $10 million. He used the profits to launch Inc.

In 2000, the terminally ill Goldhirsh sold Inc. to German publisher Gruner + Jahr for a reported $200 million. It was the peak of the dot com mania, after all. In 2005, after sobering up, Gruner + Jahr offloaded Inc. for $35 million to Joe Mansueto, CEO of Morningstar. Now, apparently, Joe the billionaire cannot afford to employ copy editors.


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