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The Bezosian Scale

Monday, 8 October, 2018

What is it? Well, the first thing to note is that the Washington Post’s publishing platform, Arc, currently powers the top-three news and information sites in France, Canada, New Zealand, Argentina and Spain. Last month, Arc signed up both The Dallas Morning News and the publisher of El País, PRISA Noticias, as customers. By the end of the first quarter next year, Arc “will power over 400 websites and serve over 10 billion page views per month,” says Shailesh Prakash, Chief Information Officer for the WaPo. By the way, his Twitter bio says he’s “Planning the plan that will plan the plan…”

And the Bezosian Scale? It’s a measure for mapping the dimensions of Arc’s global expansion writes Ken Doctor at Nieman Lab. The role model is the enormously powerful and profitable Amazon Web Services (AWS). According, to Doctor, Arc wants to head down the path prepared by AWS: a technology stack built for internal use and then licensed to the world.

First, we take Washington and then we ramp up and take the world, plots Jeff Bezos. That’s ambition on the Bezosian Scale.


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