Tumbler has fallen

Tuesday, 13 August, 2019

Verizon bought Tumblr in 2013 for a reported $1.1 billion, just two years after its massive $4.48 billion Yahoo acquisition in 2017.

Yesterday, Automattic (parent company of WordPress) bought Tumblr for a reported $20 million.

Founded in 2007 as one of the first microblogging services, Tumblr had its moment in the sun when it became famous for its porn services, but that was then. Automattic chief executive, Matt Mullenweg, confirmed the acquisition in a post on his personal Tumblr account and hinted at a fork towards fun: “When the possibility to join forces became concrete it felt like a once-in-a-generation opportunity to have two beloved platforms work alongside each other to build a better, more open, more inclusive &mdash: and, frankly, more fun web. I knew we had to do it.”

Let’s hope Matt knows what he’s doing here.


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