Tag: beauty

Gramable

Thursday, 6 April, 2017 0 Comments

The adjective Gramable refers to an image that’s suitable to post on the social media platform Instagram. Example: “Ann’s impressionistic photo of the Clontarf seafront was, like, totally Gramable.”

Today, being Gramable is an asset. “When anyone with a steady hand and a Stila eyeliner can find themselves featured on a brand’s Instagram page, professional makeup artists have to find ways to establish their work. An Instagram portfolio is a start.” So wrote Hilary Milnes on Glossy last Thursday in a piece tilted How the ‘Instagram look’ gave rise to a new makeup artist. Miles says that the top Instagram beauty hashtag, #instabeauty, yields 11.8 million results, and adds that Pixability, the video advertising buying and marketing software company, doesn’t differentiate between “beauty influencers” who have professional training or work as makeup artists because it’s almost impossible to tell. Snippet:

“We’ve found there’s no point in differentiating,” says Jackie Paulino, vp of customer success at Pixability. “Brands are interested in looking at who has the most subscribers and who is growing the fastest. From there, they figure out who’s the best fit for their audience and voice. They’re not asking about professional training. Just like a social media star, makeup artists can build their own brands online.”

Message: Be Gramable. (Hat tip for the word: Niamh O’Brien, Hoodman Blind).

Ann's Gram


Fjord watching

Monday, 18 July, 2016 0 Comments

“These timelapses are all recorded in the western part of Norway, where the mighty fjords Geirangerfjord, Hjörundfjord, and Storfjord sits quietly and waits for anyone who wants to seek something else than watching the latest show on TV.” So says the Norwegian photographer and videographer Jonas Forsberg.

Watching TV these days is not very good for the soul, especially given the news from Nice, Turkey and Baton Rouge. Fjord watching, like whale watching, offers a temporary, healing respite from the woes of our troubled, tele-visual world.

Nerd note: The 4K resolution standard was created for digital cinema and computer graphics. It was so named because it offer 4000-pixel horizontal resolution (4K is technically defined as 4096 x 2160 pixels). 4K provides higher image definition quality, more detailed pictures and larger projection surface visibility.