Tag: GQ

And Brexit killed the suit, too

Tuesday, 26 March, 2019

One of the worst articles ever published by GQ appeared under the title, “The death of the suit? Thanks Brexit.” Who was responsible for this mess? Lou Stoppard. More precisely, readers were informed that “GQ’s Contributing Editor Lou Stoppard talks you through the jacket that is slowly replacing the suit”. Still, Stoppard got one thing right in the article and it was this: “You can link most current British phenomena on Brexit, or the lack of Brexit, depending on how you look at it.” Exactly.

The other interesting thing about the article is the publication date: Tuesday, 7 November 2017. The demise of the suit has been signalled for some time now and the Wall Street Journal, a former bastion of suit wearers, is finally on it. According to Suzanne Kapner today, “Men Ditch Suits, and Retailers Struggle to Adapt.” The reality of what’s going on here has got nothing to do with Brexit and everything to do with the state of the labour market. In the USA, where it’s very tight, business casual is on the rise and getting even more casual because management wants to keep workers and wants to keep them happy. If that means throwing the suit out the window, so be it.