Tag: Jakob Nielsen

Avoid Boring Content

Tuesday, 5 February, 2013 0 Comments

“Dull content is the kiss of death if your goal is to keep teens on your site. However, not everything needs to be interactive and fancy. Although teens have a strong appreciation for aesthetics, they detest sites that appear cluttered and contain pointless multimedia.” So writes Jakob Nielsen in his latest Alert Box column, “Teenage Usability: Designing Teen-Targeted Websites.” The advice Nielsen tenders should be read as well by those designing adult-targeted websites because it is sound and sensible. When it comes to “interactive features” that let users express themselves, Nielsen’s on the money:

  • Online quizzes
  • Forms for providing feedback or asking questions
  • Online voting
  • Games
  • Features for sharing pictures or stories
  • Message boards
  • Forums for offering and receiving advice
  • Features for creating a website or otherwise adding content

And because teens don’t like to read a lot on the web, Nielsen urges content creators to write “for impatient users.” Guess we can’t expect lots of teens to start reading Rainy Day, then. Ah, well.


The UI, UX and DQ of #London2012

Monday, 30 July, 2012

A great event demands great respect and that’s what the great Dane, Jakob Nielsen, brought to the table before writing his latest column, “Official Olympic Website: UI Silver — but UX DQ“. The godfather of website usability applies his trained eye to the official site for the 2012 London games and gives Lord Coe & […]

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