Tag: Neil Postman

The English of the Future is English

Friday, 28 June, 2019

On 29 November 1968, at the 58th annual meeting of the National Council of Teachers of English in Milwaukee, the late Neil Postman gave a talk entitled “Growing Up Relevant” as the main part of a session entitled “Media Ecology: The English of the Future.” The talk was later published as a chapter in High School 1980: The Shape of the Future in American Secondary Education (PDF), where it appeared as “The Reformed English Curriculum.” Postman’s 1968 address marked the formal introduction of the term “media ecology”, which he used as the name for a field of study he defined as “the study of media as environments.”

In Postman’s time, the internet, texting and emoji were as distant as GN-z11 so his comments on the future of English have to be seen in that light. Snippet:

“Perhaps what I meant to say at the conference was that there ought not to be such a subject as English by 1980; that English as it is commonly taught, is shallow and precious, is not very interesting to most children and, above all, has very little survival value for people who are going to live most of their lives in the seventies, eighties, nineties, and beyond.

I will not take time here to catalog the shortcomings of English. If you have not already noticed that English is withering away, being consumed by its own irrelevance, the chances are slim that I can make you see that this is, in fact, the case. I do want to point out, however, that what happens in school should have survival value (or what’s an education for?) and that the soundest reason for having such a subject as English has always been that children need to be competent in using and understanding the dominant communication media of their own culture. When these media were largely limited to such forms as novels, poems, and essays, the content of English made some sense. My purpose here is to suggest an alternative to English for the high school of 1980 when we will be so deeply immersed in the nuclear space age.”

Given that English has become the lingua franca of a global economy, Neil Postman was spectacularly wrong on this subject, but on many others, especially media ecology, he was spectacularly prescient.

The Morozov File

Monday, 22 January, 2018 0 Comments

Ever since the great media theorist Marshall McLuhan died in 1980, the search has been on to find a worthy successor. Many have been called but all have failed. Some lacked his intellect, most couldn’t match his wit. For a while it looked as if Neil Postman would carry the torch, but he never said anything as memorable as “the medium is the message.” The latest contender is Evgeny Morozov, who was born in 1984 in Soligorsk, a hideous city in Belarus created by the Soviet tyranny in 1958. Naturally, Morozov fled the ghastly Belarus for the freedom of the USA and there he morphed into a media theorist.

Morozov is very much in touch with the Zeitgeist as his McLuhanian formulations shows. Examples: “data extractivism”, “algorithmic consensus” and “predatory emancipation”. Here’s now he threads this jargon together:

“Any effort to understand why the intensification of the regime of data extractivism has failed to generate widespread discontent has to grapple with the ideological allure of Silicon Valley. Here one can also detect a certain logic at play — a logic of what I call ‘predatory emancipation.’ The paradox at the heart of this model is that we become more and more entangled into political and economic webs spun by these firms even as they deliver on a set of earlier emancipatory promises. They do offer us a modicum of freedom —but it only comes at the cost of greater slavery.”

Evgeny Morozov That’s from a paper he wrote for a Strasbourg quango called the Council of Europe titled DIGITAL INTERMEDIATION OF EVERYTHING: AT THE INTERSECTION OF POLITICS, TECHNOLOGY AND FINANCE (PDF 401KB). It’s turgid stuff, but it goes down well in Europe, especially in Germany, a major funder of Morozovian output, as his dissing of Silicon Valley and his critiques of capitalism is music to the ears of an elite anti-American clique in German media. And, in fact, Morozovian English sounds at times like machine-translated German:

“We are moving towards the model of ‘benevolent feudalism’ — where a number of big industrial and, in our case, post-industrial grants take on the responsibilities of care and welfare — that was postulated by some analysts at the beginning of the 20th century as the future of industrial capitalism as such. It took an extra century to arrive at this vision but any sober analysis of the current situation should dispense with the ‘benevolent’ part of the term and engage much deeper with its ‘feudalism’ part: just because power is exercised upon us differently than in the good old days when the capitalist mode of production ruled supreme and unchallenged does not mean that we are ever more emancipated. After all, plenty of slaveholders in the American South argued that slavery, too, was a much more humane system than capitalism.”

Morozov is no McLuhan but he’s trousering lots of euros for his gadfly vexatiousness. In the end, he’ll turn it into an academic act powered by a Harvard doctorate and tenure will, inevitably, soften his rage against the machine. It’s a long way from Soligorsk to Sunnyvale and although Evgeny Morozov will never publicly thank Silicon Valley for his success, he must, secretly, be grateful for its existence. As Marshall McLuhan once said, “Art is anything you can get away with.”