The Social Games

Friday, 20 July, 2012

“Postings, blogs and tweets should at all times conform to the Olympic spirit and fundamental principles of Olympism as contained in the Olympic Charter, be dignified and in good taste, and not contain vulgar or obscene words or images.” So it says in the IOC Social Media, Blogging and Internet Guidelines “for participants and other accredited persons at the London 2012 Olympic Games” (PDF). Despite this somewhat censorious approach, the International Olympic Committee (IOC) knows that it’s pointless to attempt to stop the social media juggernaut so London 2012 will be the most “social” Olympics in history. To this end, then, the IOC has launched “Athletes Hub“, which aggregates 2,000 authenticated Olympians’ Twitter and Facebook accounts. Big names on the board already include LeBron James (16,749,720 Facebook + Twitter fans) and Roger Federer (11,158,357 Facebook + Twitter fans). The IOC stated goal is to have 7,000 athletes posting seven days from now when the show starts.

Interestingly, the IOC is going big on tumblr. There’s, which pulls together existing feeds, Olympic Fashion, which is all about the gear and, potentially the most popular of all, Olympic Moments, to which Getty Images will be donating its Olympic photos.

Let the posts begin.

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