Blogging for a free world

Tuesday, 17 December, 2013

Recently, Jeffrey Zeldman had dinner with Tantek Çelik, who “lamented that there was no longer any innovation in blogging — and hadn’t been for years. I replied by asking if anyone was still blogging.” In the ensuing “blog” post, Zeldman posed more questions: “Did Twitter and Facebook kill blogging? Was it withdrawal of the mainstream spotlight? Did people stop independently writing and publishing on the web because it was too much work for too little attention and gain? Or did they discover that, after all, they mostly had nothing to say?” He does not deliver specific answers, but true to his passionate self he concludes by exhorting us to “Keep blogging in the free world.”

As regards Tantek Çelik’s complaint about the lack of innovation in blogging, serial entrepreneur Kevin Rose, founder of Digg and now a member of the Google Ventures team, is toying with a new blogging tool called Tiny.

Tiny won’t cause Twitter any sleepless nights but that’s not the point says Om Malik, who titles his latest post, “In 12 years of blogging, the more things change, the more they stay the same.” Snippet:

“I don’t really need to change anything — just continue to have a point of view (an informed one), to curate things — photos, videos, links that amplify that point of view — and tie everything together on my blog.

If you look around the media landscape, the media darlings of the moment — BuzzFeed and Upworthy — are doing essentially that, curating a world overrun with information and content and packaging it up for fast-food like consumption. Using the social web to share these content equivalent of McNuggets at massive scale is sheer genius and that is why they are worthy of all the adulation they are getting.

That doesn’t mean you and I can’t do the same. We’ll just do it at a different scale, at a different tempo and with a different lens — our own.”


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