The Ballad of Lidl and Aldi

Monday, 13 January, 2014

Lidl and Aldi are German discount supermarket chains that, between them, operate more than 20,000 stores across Europe. They are (in)famous for their fearsome competitiveness, their ruthless pricing and their wholesale destruction of traditional shopping outlets that once were the hub of small communities. Oh, and they offer consumers lots of stuff. This latter aspect is the focus of The Ballad of Lidl and Aldi, which is sung here by Mick MacConnell in John B. Keane’s Pub in Listowel, County Kerry.

“Now there’s welding rods and prime organic beef to make a hearty stew
A hiking staff and spiky boots for climbing Kathmandu
Big heads of curly cabbage to make you eat your fill
Sledgehammers and bananas and a lovely cordless drill
And there’s hatchets and hamburgers and there’s tins of beans and peas
And a petrol driven chainsaw for cutting bits off trees
Strimmers, sabres, saws and sausages, computers and TVs
At LidldiAldi, LidldiAldi LidldiAldi Lidldidee.”

Tip of the Tam o’Shanter to Mary and Niamh for the link.

Comments (1)

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  1. Henry Barth says:

    They not only “offer lots of stuff,” they offer lots of GOOD stuff. And at cheaper prices than the competition, especially Tesco and Dunnes. The local small shop is not going out of business, despite the claims. The local small shops aren’t there to compete anyway; they’re now convenience shops. And judging by the vast number of them throughout the country, things aren’t that bad. Think back twenty years and how few shops there were, fewer open late hours or holidays/Sundays.

    Irish supermarket chains like Tesco and Dunnes are afraid of real competition. That’s why we have to go to Northern Ireland to ASDA, and buy from the Germans.

    But isn’t this the ONE Europe we all wanted?