Tuesday, 6 May, 2014

“No more switching apps, typing passwords, or trying to remember items you saw on Twitter,” says @amazon. Is this the long-heralded fusion of social media and ecommerce? From now on, if you see a tweet with an Amazon product link, you’ll be able to purchase it by retweeting it with the hashtag #amazoncart in the US and #amazonbasket in the UK. For many users, Twitter is a news and information stream, not a commerce stream, so this move might not get a rapturous welcome.

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