The shame of Robin Williams SEO

Wednesday, 13 August, 2014

Jim Romenesko posts a memo from the deputy managing editor of entertainment at the digital New York Daily News.

Thank you to everyone who did a great story [sic] with keeping our stories SEO strong with the * Robin Williams dead at 63 * header for the first 24 hours. Starting tomorrow morning, we can scale back on the robot talk (meaning no death header) just as long as the stories continue to *start* with his full name and include buzzy search words like *death, dead, suicide, etc.*

As Romenesko points out, the strategy is working. But what does it say about the present and future of journalism?


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