Side effects of the global drug

Tuesday, 3 April, 2018

“Social media is tailor-made to soothe the anxieties of a population in turmoil, unite a society fractured by change,” says the British creative Chris Cousins. But he’s come to regard “ubiquitous” social media as a “global drug” and, he notes, “As with any new drug, there can be side effects.” Hence, his video clip titled “Side Effects.”

By the way, the drum machine track for this clip was made “using DM1 on an iPad,” says Cousins. What’s DM1? It’s “an advanced vintage Drum Machine. It turns your iPad into a fun and creative beat making machine. Easy and fast to use, loaded with 99 superb electronic drum kits and beautiful hyper-realistic graphics, DM1 has been designed for a lot of instant fun.” Addictive. Almost.

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