The future revealed at PRIMER EU

Monday, 20 August, 2018

“The Futures Are Made. But How, Where And By Whom?” That’s the working title of PRIMER EU, a “conference dedicated to… bringing together the leading minds in futures design thinking and doing.” It takes place in Helsinki on 10 and 11 September and going by the list of speakers and their topics, the future is here but it’s not evenly distributed.

Appropriately, the morning keynote, titled ” All Future Everything”, will be delivered by a futurist, Monika Bielskyte, and she’ll be followed by Nicolas Nova and Fabien Girardin, the European half of the Near Future Laboratory. They’ll talk about “Design Fiction in the Fake News Era.” Topical, that.

Next up is Johanna Schmeer, an artist and designer from Berlin. Her talk has a prize-winning title: “Xenodesignerly ways of knowing.” Another designer, Noteh Krauss, from San Francisco, will be talking about “Future Making: Politics and Aesthetics in Kazakhstan.” It’s all about the “histories, politics, design fictions, and mythologies” of President Nursultan Nazarbayev’s futuristic capital, Astana. By the way, he’s been president of Kazakhstan since the office was created in 1990 and he intends to keep it that way.

Simone Rebaudengo is a designer based in Shanghai and he’s going to talk about YEAST, a future food laboratory that “imagines products and companies that will improve living through food and technology.” And then it’ll be time for supper, but before the knives and forks come out, Scott Smith of Changeist will round off the talking with a public discussion about “trust in futures practices.” Futurism increasingly affects strategic innovation and policymaking and it’s good to debate it’s validity. Is it reliable. Or is it charlatanism?

It’s a cliché to quote William Gibson in these situations, but here goes: “The future is already here — it’s just not evenly distributed.”


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