Food

Fish on Friday

Friday, 27 April, 2012

Here’s my mother’s recipe for smoked haddock, a dish that appears on the home table on Fridays. This serves four, by the way: 500g smoked haddock 1 onion 2 carrots nut of butter 1/2 cup of milk 1 tablespoon of white flour salt and pepper Preparation: Cut the haddock into four strips and dust with […]

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Jiro Dreams of Sushi

Thursday, 26 April, 2012

Everything that people admire about the Japanese: their reverence of tradition, their dedication to craft, their respect for family, their work ethic, their politeness towards customers… is captured in Jiro Dreams of Sushi, a documentary about 85-year-old sushi master Jiro Ono. Filmed in his Tokyo restaurant, it focuses on his work and his relationship with his son and successor, Yoshikazu.


People just ain’t no good sometimes

Tuesday, 28 February, 2012

The baker and his wife had seven children. Money was in short supply and troubles raged in the country, but the baker’s family did not want because his loaves and cakes were popular. He would have loved a shop of his own but there simply wasn’t any space. Children and ovens need room and there […]

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Three stars for those Michelin apps

Monday, 23 January, 2012

Chapeau! Last year, a total of 1.4 million Groupe Michelin applications were downloaded from Apple’s App Store and three of them were among the 2011 bestsellers. ViaMichelin Mobile in the navigation category for iPhone, Restaurants in the France – The Michelin Guide Restaurants 2011 in the lifestyle category for iPhone and the MichelinFrance map in the navigation category for iPad.

Michelin Guide Although Michelin is not exactly a startup (it was incorporated in 1888), the company has always been at the cutting edge of innovation. After all, its core product, tires, are complex things with an evolving role in the safety and comfort of the driving experience. Talking of driving, those who find themselves in the centre of France this year should visit L’Aventure Michelin, which recounts the company’s historic journey from Clermont-Ferrand to the App Store. The secret of its success is that Edouard and André Michelin weren’t just great innovators, they were marketing geniuses and superb businessmen. Their big insight was that if people took more trips, Michelin would sell more tires. To encourage motorists to hit the road, they got into the content business and Michelin became famous for its roadmaps, for its Red Guides that grade hotels and restaurants, its Green Guides on regions and countries and the literary Guides Bleus, which offered cultural interpretation of destinations. And when smartphones came along, Michelin was well positioned to port its award-winning content onto the new platforms.

Now, it seems a more radical shift is in the works. According to a report that appeared in Le Monde on 14 January, “Michelin dans la tourmente” (Michelin in turmoil), the days of the Guide Michelin are numbered… in paper form, at least. The company is contemplating making it available digitally only. Why? The venerable Guide sold 107,000 copies in France in 2010, which is a drop of of 22 percent compared to a decade ago when sales topped 400,000.


Breakfast

Thursday, 8 December, 2011 0 Comments

Cup of tea and a slice of toast completes the picture. Hat tip: The excellent Diner Journal.