Tag: Apple

Working toward a singular society

Tuesday, 3 May, 2016 0 Comments

“The iPad Pro is more than the next generation of iPads.” That was written by a blogger, who does not work with or for Apple. Now, here is the sentence as written by Apple: “iPad Pro is more than the next generation of iPad”. The blurb appears on the Apple iPad Pro webpage, and what’s noticeable is the lack of the definite article at the beginning of the sentence and the use of the singular at the end. In a world beset with enormous problems, this is not a critical issue but it was important enough for Philip Schiller, [the] senior vice president of global marketing at Apple, to engage in a debate on Twitter that resulted in the issuing of the following rule: “It would be proper to say ‘I have three macintosh’ or ‘I have three Macintosh computers.'”

According to the “Schiller Rule,” talking about “iPads” is grammatically incorrect. The correct style is “iPad devices.” As the man said, “One need never pluralize Apple product names.” Thinking of using “the” in relation to Apple products? Don’t. Delivering Apple’s results last week, CEO Tim Cook said the company was seeing very high customer satisfaction “for iPhone 6s and 6s Plus.”


To singularize, or pluralize, that is the question

Monday, 2 May, 2016 0 Comments

The Rainy Day copy of the Concise Oxford English Dictionary, the twelfth edition, dates from 2011 and it’s beginning to show its age. Take the word “singularity,” which all nerds know is the approaching era when “our intelligence will become increasingly nonbiological and trillions of times more powerful than it is today.” According to our Concise Oxford English Dictionary, however, the definition goes like this:

singularity n (pl singularities) 1 the state, fact, or quality of being singular. 2 Physics & Mathematics a point at which a function takes an infinite value, especially a point of infinite density at the centre of a black hole.

The entry on “singularity” is followed by the definition of “singularize” or “singularise”, which is a verb, “1 make distinct or conspicuous. 2 give a singular form to (a word).” Its counterpart, “pluralize/pluralise”, is defined as “1 make something more numerous. 2 give a plural form to a word.” And this brings us to GitHub, the largest host of source code in the world, with 12 million users and some 31 million repositories, where Blake Embrey has added a module titled “pluralize” that uses “a pre-defined list of rules, applied in order, to singularize or pluralize a given word. There are many cases where this is useful, such as any automation based on user input,” he says.

Who, apart from lexicographers and coders, care about such wordy matters? Apple does, and tomorrow we’ll find out why Apple is at war with the singular and the plural of its product(s). Example: “It would be proper to say ‘I have 3 Macintosh.'”


Don’t pray or cry for Apple

Wednesday, 27 April, 2016 0 Comments

On 12 December 1980, the Apple IPO saw 4.6 million shares being offered at $22 each. Steve Jobs made $217 million that day, and when the closing bell rang on Wall Street, the stock price had jumped 32 percent to $29, giving the company a market value of $1.7 billion. Lotsa bubbly. Champagne times.

Fast forward to this day, 27 April, in 1997, and sobriety had set in. The Apple share price closed at $17 and the doomsayers were so emboldened by this decline that Wired magazine published a famous cover story in June urging distressed Apple fans to Pray. The company needed divine intervention due to “a confusing product line, little inspiration from the top, software developers fleeing.” 101 solutions were offered, starting with, “1. Admit it. You’re out of the hardware game. Outsource your hardware production, or scrap it entirely, to compete more directly with Microsoft without the liability of manufacturing boxes,” and ending with, “101. Don’t worry. You’ll survive. It’s Netscape we should really worry about.”

In between, there was “27. Relocate the company to Bangalore and make it cheap, cheap, cheap,” “52. Return to the heady days of yore by insisting that Steve Jobs regrow his beard,” and “81. Merge with Sega and become a game company.”

All of this is by way of background to the news that Apple has reported a fall in quarterly sales, the first time its revenue has fallen in 13 years. Apple shares were hovering around $104 when the company released its report yesterday. Half an hour later, the stock price had declined eight percent to under $97. For those prone to panic, it’s worth noting that Apple has a cash hoard of $233 billion, which is more than all the foreign currency reverses around the world, and with a market capitalization $575 billion, it’s the world’s most valuable publicly traded company. Hold those tears.

People have become impatient with Apple because it doesn’t produce something amazing every 12 months. The reality, however, is that major technological innovation is the exception, not the rule. Iteration of the existing product line is the pedestrian norm. Apple has some big cards up its sleeve, however. The company is said to be working on an electric car, stealing engineers from Tesla and looking for test locations in California. It is also filing patents that suggest it’s toying with some kind of a virtual reality device. There’s no need to cry or pray for Apple.

Wired Apple Pray


Siri says Jon Snow is…

Wednesday, 13 April, 2016 1 Comment

HBO made millions of people happy recently when it announced that Game of Thrones Season 6 (The Winds of Winter) will premiere on 24 April. The talk now is that the show will need at least seven, if not eight seasons to complete the “journey,” to use our jargon Word of the Day. GOT could run for another five years, in other words.

Because the presence of the charismatic character Jon Snow is uncertain in The Winds of Winter, Siri, Apple’s virtual assistant, has been pressed into service and lots of news sites are hawking stories about what happens when you ask Siri if Jon Snow is dead. No spoilers here, however. Our question was oblique.

Siri


We need to talk about the smart home

Tuesday, 5 April, 2016 0 Comments

The “smart home” is a bit like the “paperless office.” Lots of promise, but the prospect remains untidy. The smart home landscape is cluttered with multiple standards and inelegant solutions, but some big names are determined to bring order to the household hub: Alphabet is making its bid with Nest and Samsung has acquired SmartThings.

For smaller smart home players like Wink, the encroachment of Apple and Alphabet is ominous. Wink launched in 2014 with a strategy tethering several competing standards, but the future turned grim when its parent, Quirky, the ambitious incubator, went broke last year. Flex came to the rescue, however, and Wink now claims to have 1.3 million devices on its network. Given all this turmoil, it’s not surprising Wink has a sense of humour as this clip, with its nod to fears of a robotic future, shows.


Apple is 40 today

Friday, 1 April, 2016 0 Comments

Apple was established on 1 April 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit, which was designed and hand-built by Wozniak. The company was incorporated on 3 January 1977 without Wayne, who decided to sell his 10 percent share back to Jobs and Wozniak for $800. Note: A 10 percent share of Apple Inc. would be worth $60 billion today. Two other numbers: Apple has 110,000 employees, but they’re dwarfed by the 300,000 developers supplying its App Store.

“Was Steve Jobs smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical… History will place him in the pantheon right next to Edison and Ford. More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world’s most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.” — Walter Isaacson, Steve Jobs


Liam disassembles iPhones, for now

Thursday, 24 March, 2016 0 Comments

Tuesday’s post here, Apple is losing more than the name game, was rather harsh on the company’s Special Event in Cupertino on Monday. But the occasion was not without some worthy highlights. One was provided by Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. In China, the company has built a solar farm that doesn’t disturb the local Yak population, she said. In Singapore, it is 100 percent renewable because of solar panels on the roofs of buildings. Then, Jackson’s really cool announcement: Apple has developed a robot that disassembles iPhones down to their smallest components to improve recovery and recycling of materials. It is called Liam:

Liam completes an iPhone disassembly every 11 seconds and can manage some 350 units an hour, equivalent to 1.2 million iPhones a year. Traditional tech recycling involves a shredder that makes it hard to separate materials, but Liam is programmed to disassemble returned iPhones part by part — batteries, SIM card trays, screws and cameras. In this way, plastic and glass are not mixed in with metal, making the components easier to recycle. To complete the virtuous (re)cycle, the salvaged components can be sold to vendors that specialize in cobalt, tungsten, copper and nickel, and turned into something useful.

Prediction: If Apple can build robots to disassemble iPhones, we must assume that it is working on robots that will assemble iPhones.

Name: Liam is the Irish Gaelic version of William, which has its origins in the Frankish Willahelm. When the Frankish Empire was divided in two in 843, Willahelm became Wilhelm in the German half, while in the French half, it developed into Guillaume. The English William is the end product of this evolution.


Apple is losing more than the name game

Tuesday, 22 March, 2016 1 Comment

With the announcement of a new phone, called the iPhone SE, and a new iPad Pro, “we now have a dizzying number of choices to make when considering which Apple smartphone or tablet to buy, and all have almost identical sounding names,” wrote Nick Statt yesterday in a Verge article titled Apple is losing the name game. But it’s not just the name game that’s being lost. The thrill is gone, as the late, great B.B King put it.

A smaller iPhone, a cheaper watch, a new iPad Pro… It was as everyone had expected. On the social media channels, one could feel the lack of excitement and the eagerness for the event to end. Truly, the Steve Jobs era is over. Yesterday’s highlight, if one could call it that, was Tim Cook’s criticism of the FBI.
Apple Watch The Apple CEO hit the US intelligence and security service hard right from the start of his keynote, challenging the agency on unlocking the iPhone of one of the San Bernardino terrorists. This was the wealthy, powerful Cook playing the underdog, the good guy in a fight with the bad guys. But following this morning’s terror attacks in Brussels, we can expect more demands for even more power for the intelligence and security services as the fanatics seek to turn our cities into war zones. And it won’t stop at unlocking their phones, either.

Apple has built its devoted following on people who delight in cool new things. Encryption is very important, no doubt, but Tim Cook’s job is to develop and deliver products that will actually enthuse Apple’s customers. He’s not doing that. Tellingly, Jony Ive, the company’s Chief Design Officer, did not attend yesterday’s event. Maybe he was at his desk, designing something that will bring back the thrill that’s gone.


Apple, the FBI, terror and privacy

Tuesday, 23 February, 2016 0 Comments

“The San Bernardino litigation isn’t about trying to set a precedent or send any kind of message. It is about the victims and justice. Fourteen people were slaughtered and many more had their lives and bodies ruined. We owe them a thorough and professional investigation under law. That’s what this is.” So writes James Comey, the Director of the FBI, in a short opinion piece published in Lawfare.

Apple rebutted with an FAQ that addresses a variant of the “one-phone/one-time” question many people are asking: “Could Apple build this operating system just once, for this iPhone, and never use it again?” The answer:

“Law enforcement agents around the country have already said they have hundreds of iPhones they want Apple to unlock if the FBI wins this case. In the physical world, it would be the equivalent of a master key, capable of opening hundreds of millions of locks. Of course, Apple would do our best to protect that key, but in a world where all of our data is under constant threat, it would be relentlessly attacked by hackers and cybercriminals. As recent attacks on the IRS systems and countless other data breaches have shown, no one is immune to cyberattacks.”

Most Americans, however, don’t see it like that. They want to see this iPhone unlocked and their sympathy lies with the victims of the terrorists and not with Apple or those who are arguing the privacy case.

And this brings us to the bigger picture. As regular Rainy Day readers know, digital technology is expanding dramatically and the much-heralded Internet of Things (IoT) is on the way to making human-machine connectivity ubiquitous. Soon, every new home and apartment that’s built will come with embedded sensors, Bluetooth-enabled door locks and motion-activated security cameras. Family members will use their smartphones to manage domestic devices and appliances remotely; autonomous cars will be filled with digital technology, while wearable tech such as health trackers, augmented glasses and smart watches will record user activity. All of this will have a huge impact on privacy because these technologies could allow private and public agencies to monitor movement and interaction. That Samsung TV might be listening to family discussions, after all. Do people want governments, technology firms and insurance companies to have unlimited access to their homes, cars and personal life?

Seen from this perspective, the FBI is not just requesting a “back-door” into an iPhone; it’s establishing a precedent to capture and analyse a person’s data stream, regardless of the source. If the US concedes the human right to personal privacy, goes the argument, other nations will follow and Russia and China will use “security” to justify their authoritarian regimes. And the terrorists? They’ll continue to be early adopters, using the latest technologies to stay ahead of the law.

This just in: Bill Gates Is Backing the FBI in Its Case Against Apple


The iPhone: On this day in 2007

Saturday, 9 January, 2016 0 Comments

Apple reinvented the telephone on 9 January 2007. “iPhone is a revolutionary new mobile phone that allows users to make calls by simply pointing at a name or number,” claimed the company press release. Steve Jobs was at his entertainingly visionary best during the Macworld convention in San Francisco when he made that legendary presentation. From that day on, for better or worse, a person became known by the company of the phone they kept. (Grammar note for 2015: singular “they”).

“We’re gonna use the best pointing device in the world. We’re gonna use a pointing device that we’re all born with — we’re born with ten of them. We’re gonna use our fingers.
We’re gonna touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal.
It works like magic.
You don’t need a stylus. It’s far more accurate than any touch display that’s ever been shipped.
It ignores unintended touches, it’s super-smart.
You can do multi-finger gestures on it.
And boy, have we patented it.”

Steve Jobs (24 February 1955 – 5 October 2011)


It’s not about the bike. It’s about the app.

Saturday, 2 January, 2016 0 Comments

There’s no web address to be seen on the brand being pedalled here. Instead, foodora, an “on-demand food boutique that offers meals from the most beloved restaurants that traditionally don’t deliver,” urges people to download the app from the Apple and Android stores. By the way, foodora is what you get when you mix Hurrier (Canada), Suppertime (Australia) and Heimschmecker (Austria) with Urban Taste (Germany). They’ve all been gobbled up by Delivery Hero in Berlin. It’s about the app; not the bike.

foodora