Tag: Mills & Boon

The romance of social storytelling

Wednesday, 7 May, 2014 0 Comments

“When the Sheikh comes to town Determined to confront the father who abandoned her, Liyah accepts the position of chambermaid at his exclusive Chatsfield…” So begins the poorly-written and badly-edited blurb for Sheikh’s Scandal, one of eight “passionate, glamorous novels” in a fiction series set in The Chatsfield, “London’s most stylish — and scandalous — hotel!”

With its Chatsfield project, Mills & Boon, purveyor of escapist fiction for women since the 1930s, is moving from its traditional storytelling style using books to a social storytelling mode involving more than 800 pieces of digital content in different formats. As the series develops, the storylines will be advanced via Facebook, Twitter, and YouTube, and readers will be able to follow the characters’ real-time social media postings, watch their video blogs, and check their emails.

Clearly, Rupert Murdoch has been watching Game of Thrones and now that his News Corp has acquired Harlequin, the parent of Mills & Boon, a new era of story and character development, in which reader interaction is critical for success, is at hand. For that is the essence of social storytelling — interaction.