Tag: news

Instant indignation impact

Monday, 11 July, 2016 0 Comments

This is an era of instant indignation impact. People now spend hours online each day searching for videos, photos and stories about “injustice” and then instantly share them with others. The result is increased indignation impact. Social media has changed the rules and the playing field has not just been levelled; it’s been paved over. The antiseptic output from traditional media outlets has been replaced by raw, unedited, personal input reports from the front lines that have an immediacy that intensifies their emotional impact. This makes them more effective at triggering outrage and makes us more vulnerable to emotional manipulation.

The paradox is that many people would like their police to be militarized when confronting terrorists, but unarmed when confronting protesters. But what happens when the peaceful protest in Dallas is joined by the armed warrior Micah X. Johnson? Wanting to have our cake and eat it has never made for good policy, however.

Baton Rouge


When old news was news

Friday, 6 March, 2015 0 Comments

Life was hard and diversions were few around Peebles on the Scottish Borders in the early days of the 19th-century. News of the outside world was infrequent and often arrived long after events had taken place. The “headlines” of the time were conveyed by travellers and welcomed by a largely illiterate public. Robert Chambers, the famous publisher, recalled an eccentric character called Tam Fleck who wandered the area carrying a translation of The Jewish War by the Roman historian Josephus, which he read out as if it were the “current” news and which was relished by his audience:

“Weel, Tam, what’s the news the nicht?” someone would ask.
“Bad news, bad news…Titus has begun to besiege Jerusalem; it’s gaun to be a terrible business.”


Useful tragedy beats manipulative clickbait

Thursday, 13 February, 2014 0 Comments

The web was filled with wonder last year when an upstart site called Upworthy garnered 7.8 million pageviews for a story titled “Dustin Hoffman Breaks Down Crying Explaining Something That Every Woman Sadly Already Experienced.” This was then topped with “The Kid Just Died. What He Left Behind Is Wondtacular,” which racked up 17 million pageviews. The clear and unmistakable message is that manipulative clickbait is a road paved with digital gold. Business plan: Write irresistible headlines + spam the Facebook News Feed.

But then Zuckerberg and Sandberg turned off the big tap and that has been bad bad news for Upworthy, which has experienced a 46 percent traffic decline in just two months. The moral of the story, as Megan McCardle puts it so nicely in her latest Bloomberg column, is: “When you build your business around Facebook, ultimately, it’s Facebook’s business you’re building, not your own.”

The News Long before the fall, however, lots of people had tired of the Upworthy scam, er, strategy, with its incessant drumbeat of banality, which it pawned off in such a way that critics were left feeling like curmudgeons who hated everything positive about our planet. What’s there not to like about good clickbait news? A lot, actually, says Alain de Botton in his new book, The News: A User’s Manual. The philosopher is backing up his thesis with The Philosophers’ Mail, a site that aims to make us think more about the news we consume. Rather delightfully, it borrows from the Daily Mail factory of headline-writing and design.

Why isn’t the news more cheerful?” asks today’s top story, topically. Snippet:

“At the Philosopher’s Mail, we’re not into good news or bad news. We start from a different place. Our primary move in selecting stories is to ask, ‘Would it be helpful to know this?’ This determines whether a story goes in or out. In order to live your life well, you need to deal with negative and positive information. News can very well be helpful when it is talking about appalling events. And it can be extremely unhelpful when the stories it tells us are cheery.”

Instead, de Botton & Co. are serving up useful tragedy and helpful victory. Their stories won’t get as many clicks as Upworthy’s “See Why We Have An Absolutely Ridiculous Standard Of Beauty In Just 37 Seconds” (11.8 million pageviews), but they’re not building their house on Facebook’s land, either.

This just in: “Alain de Botton — why I’ve started my own Mail Online: Media moguls aren’t philosophers. So it’s time for philosophers to become media moguls.”