Tag: product development

Killing The Butterfly

Friday, 12 January, 2018 0 Comments

The language used by today’s innovators and entrepreneurs is continually evolving, often drawing on metaphors from the worlds of IT, consulting, R&D, enterprise, academia, social media, product development and culture. Throughout the year here, we’ll be looking at some of the more colourful terms and we’re starting with “Killing The Butterfly”.

When a startup is acquired by a bigger company that then crushes the startup’s culture, often resulting in mass employee departures, the move is called “killing the butterfly.” The said butterfly can also come to a bad end when startups and corporations collaborate on projects.

Lepidoptera, the order of insects that includes butterflies, is popular with the jargon makers. The Chrysalis Effect, for example, is used to describe the process of maturation for startups.