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Tag: STEM

Tech Will Save Us

Monday, 19 March, 2018 0 Comments

Well, I don’t know if it will but the fact is that a UK startup called Tech Will Save Us recently raised $4.2 million in funding. What does it do? It creates STEM-based products for children that teach basic tech skills and thus prepares them for a tech-focused future. Critically, for the funders, Tech Will Save Us will partner with Disney to create a new Avengers-themed electronics play kit. Sales pitch: “Save the world with Hulk, Iron Man and Captain America by completing missions with conductive dough.”

Upon receiving the tangible dough from SaatchInvest, Backed VC, Initial Capital and Leaf VC, the founder of Tech Will Save Us, Bethany Koby, had this to day about the kindness of investors: “They will not only bring expertise and insights from the gaming industry but they align with our values as parents and entrepreneurs to use our time to impact the next generation in a positive way.” What a pity that Lucy Kellaway isn’t available to decrypt “they align with our values as parents and entrepreneurs to use our time to impact the next generation in a positive way.” She would have shredded its sanctimony.

Note: The Avengers earned more than $1.5 billion worldwide and became the third-highest-grossing film during its cinema run. It was the first Marvel production to generate $1 billion in ticket sales and became the highest-grossing film of 2012. A sequel, Avengers: Age of Ultron, was released in 2015, while an additional sequel, Avengers: Infinity War is scheduled for global release on 27 April. If tech will not save us, The Avengers will, is the message.